Efficiency will get your team moving. 

Efficiency will sound like you have a solid plan. 

Efficiency gets tasks ticked off the list. 

Efficiency alone will not move the needle for growth. 

Efficiency will not get you more customers. 

Efficiency will not keep your clients happy. 

Once you're efficient, you're assumed to be good. And there's the deception. 

In the fury of efficiency, 

what gets missed is getting better through small weekly improvements. 

Good is a better benchmark. 

Good inspires your team. 

Good means employees don't chase vapid internal incentives.

Good moves the needle. 

Good shows clients why you missed your deadline. 

Good creates repeat customers. 

Good is obtainable and measurable. 

Good feels good, 

Let efficiency become the result of being good. 

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